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Online Info Session and Research Talk on “Modeling Gift Choice: Implications for Retailers” by Prof. Ralf van der Lans
Join us now to learn how this distinctive program can help transform your innovative insights into positive business and societal impacts through rigorous applied research.
You will hear from Prof. Ralf van der Lans to talk about his research paper on "Modeling Gift Choice: Implications for Retailers" and how he designed it. In his paper, he developed a new Bayesian gift-choice model to capture both preference predictions as well as the signaling value of price. The findings explained in his paper have key implications for the retailers.
Date: April 28, 2022 (HK Time)
6:00pm – 6:20pm : Program Introduction
by Prof. Steven Dekrey, Senior Advisor to the Dean and Program Advisor to DBA Program
6:20pm – 6:40pm : Research Talk on “Modeling Gift Choice: Implications for Retailers”
by Prof. Ralf van der Lans, Professor of Marketing at HKUST Business School
6:40pm – 6:50pm: DBA Student Sharing
by Mr. Ravindran Navaratnam, Executive Director at Sage 3
6:50pm – 7:15pm : Q&A
by Prof. Steven Dekrey and Prof. Shaohui Zheng, Academic Director of DBA Program & Head and Chair Professor, Department of Information Systems, Business Statistics and Operations Management
For registration, please click here.
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